Our Privacy Policy

1. Information We Collect

We collect information directly from you, automatically through your interaction with our Site, and from trusted third parties.

Information You Provide Directly:

• Order & Account Details: Full name, billing address, shipping address, payment information (credit card details processed securely via payment gateways), email address, and phone number.
• Customer Support: Any information, order history, or feedback you provide when contacting our support team.
• Marketing Preferences: Email addresses or mobile numbers provided when subscribing to our newsletters, promotional offers, or SMS updates.

Information Collected Automatically:

• Device & Usage Data: IP address, browser type, operating system, device characteristics, referral URLs, pages viewed, time spent on pages, and shopping cart interactions.
• Cookies & Tracking: Data gathered via cookies, pixel tags, web beacons, and similar technologies.

Information from Third Parties:

• E-commerce service providers (such as Shopify), payment processors, analytics platforms (e.g., Google Analytics), and advertising networks (e.g., Meta, TikTok).

2. How We Use Your Personal Information

We use the collected personal data to deliver an exceptional shopping experience and fulfill our services, including:

• Fulfilling Orders: Processing transactions, arranging shipping, sending order confirmations, and providing tracking updates.
• Customer Service: Assisting with inquiries, exchanges, returns, and product support.
• Marketing & Communications: Sending promotional materials, special discounts, and updates according to your communication preferences (you may opt out at any time).
• Site Improvement & Security: Analyzing user behavior to optimize store navigation, enhance site performance, prevent fraud, and secure our technical infrastructure.

3. Cookies and Tracking Technologies

Secret Walk uses cookies and similar digital technologies to enhance user experience, remember your preferences (such as shopping bag contents), and deliver personalized advertising.

• Essential Cookies: Necessary for the fundamental operation of our store and checkout process.
• Analytics Cookies: Help us understand site traffic and customer engagement patterns.
• Advertising Pixels: Enable tailored promotional campaigns across social platforms like Meta and TikTok.

You can manage or disable cookies through your web browser settings. Please note that disabling essential cookies may impact store functionality and your checkout experience.

4. How We Share Your Information

We do not sell your personal information for monetary value. We share your information strictly for legitimate operational purposes:

• Service Providers: Third-party partners who assist in store operation, including Shopify (hosting platform), payment gateways (PayPal, Stripe), shipping carriers, and marketing software.
• Legal Compliance: When required by law, court orders, or government regulations, or to protect the rights, property, and safety of Secret Walk, our customers, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, customer information may be transferred as a business asset.

5. Third-Party Links and Services

Our Site may contain links to external websites, social media channels, or third-party tools. Secret Walk is not responsible for the privacy practices, content, or data security of external sites. We encourage you to review the privacy policies of any third-party services you visit.

6. Data Retention and Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, loss, or misuse. We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, satisfy legal or tax requirements, and resolve disputes.

7. Your Rights and Choices (U.S. & California Residents)

Depending on your state of residence (such as California under CCPA/CPRA), you may have specific privacy rights regarding your personal information:

• Right to Know / Access: Request details regarding the categories and specific pieces of personal data we have collected about you.
• Right to Request Deletion: Request the deletion of personal information we maintain, subject to statutory legal exemptions.
• Right to Correct: Request corrections to inaccurate personal data.
• Opt-Out of Targeted Advertising: You can opt out of the sharing or processing of your data for cross-context behavioral advertising.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at chloe@chilstylepr.com.

8. Children’s Privacy

Our Site is not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has submitted personal data to us, please contact us immediately to have the information removed.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, operational procedures, or legal requirements. Updated versions will be posted directly on this page with a revised “Last Updated” date.

10. Contact Us

If you have questions, feedback, or wish to exercise your privacy rights, please reach out to our team:

• Brand Name: Secret Walk
• Email: chloe@chilstylepr.com
• Mailing Address: 1296 Cecil Street, Chicago, Illinois
• Website: secretwalk.com